Bøger af Palle Høy Jakobsen

This book introduces aspects of commercialisation of biotechnology research including pharmaceutical drug and medical device development, innovation and strategy concepts, patent protection, investments in new biotech companies, collaborations and licensing of commercialisation rights to biotechnology innovations.

The negotiation discipline is described including the history of negotiations, negotiation strategies, concepts such ZOPA, BATNA, anchoring and negotiation tricks. The importance of culture, emotions and negotiator profiles for negotiations are also outlined.Special descriptions of our decision making processes and influencing factors are included as well as a number of negotiation tools are outlined in the book.Finally the book includes two historical case stories with analytical tools included as well as small fictional stories providing examples of negotiation paradoxes.